本書為作者於倫敦大學MBA畢業之論文,作者專攻創業與創新。 自2015年成立以來,HKTVmall通過尖端技術和創新策略,重塑了零售業,打造了一個可持續的數位生態系統。本文深入探討香港科技創業公司(HKTVmall的母公司)如何運用人工智能、大數據分析以及無縫的O2O(線上到線下)模式,服務683萬用戶,並於2022年創造38.3億港元的收入。了解HKTVmall如何通過一鍵購買、自動化零售店等數位轉型,提升客戶體驗,同時應對包裝廢物和最後一哩物流等可持續性挑戰。隨著全球電子商務預計到2025年達到7萬億美元,這項研究及時分析了創新如何在競爭激烈的市場中推動經濟、社會和環境的可持續性。本書適合對電子商務、可持續性和香港數位環境感興趣的讀者,提供了可行的見解和建議,助您打造更環保、更高效的網上平台。 This study is the MBA dissertation of the author who specialized in entrepreneurship and innovation. She intends to discover the future of e-commerce with the case of HKTVmall, the largest online shopping platform in Hong Kong. Since its inception in 2015, HKTVmall has redefined retail by leveraging cutting-edge technology and innovative strategies to create a sustainable digital ecosystem. This paper explores how HKTVmall, a subsidiary of Hong Kong Technology Venture, uses AI, big data analytics, and a seamless O2O (online-to-offline) model to serve 6.83 million users, generating HK$3.83 billion in revenue by 2022. Explore how its